‘The Dorito Effect,’ by Mark Schatzker – NYTimes.com

?One particularly wonderful thing about Schatzker’s thesis is that if flavor is the voice in which the nutritional benefits of the natural world call out to us, then the impulse to eat taco-flavored Doritos, Caesar wraps and maple-flavored ribs is not the opposite of but rather akin to impulses toward $6-a-pound heritage-breed chicken, or dandelion greens.”