Introducing Bluefly's FlyPaper, Fashion Blogging

The project I've spent the past few weeks on has launched. Bluefly.com, the leading ecommerce company in discount fashion designer clothing approached me in late March with the idea of a fashion blog that combined the concept of blogging with the promotion of the products they sell. The result is a multi-editor blog that tracks the world of fashion design, using sale items, fashion news and smart commentary.