Today, I am at the John Kerry for President headquarters in Washington D.C., where I have been hired as a consultant to help them figure out what to do with their online community, blogs, forums and online activism tools.
The first few days are very typical. Lots of meetings, lots of introductions, and lots of information input. My head is full. Now I need to make sense of it, and start writing a plan.
What I can say so far is that there are a lot of people out there and all of them have different ideas about how the Kerry campaign needs to use technology and online community to enhance the traditional political campaign. Not all of these ideas are feasible and not all of them are good. We learned a lot from the successes and failures of both the Clark and Dean campaigns, and no one wants to head down the wrong path, especially because the end goal is to beat Bush and change the administration. The question is, how do we best use technology and online community to assist that goal?
Politics aside, I am excited to be given a chance to help define how technology will be used within a presidential campaign because I know that we have an opportunity here to make long-term changes in how technology is perceived (and thus, used) within the political world. If we do it right, political campaigns in the future will be very different that they were in 2000 and today.
Posted by Cameron Barrett at March 11, 2004 06:53 PM